Archive for February, 2015

Apple Watch and wearables thoughts

Posted: February 28, 2015 in Uncategorized

On March 9th will be the Apple event fully revealing the Apple watch. I don’t think we saw the full set of features that will be made available as part of the Apple watch.

Tim Cook mentioned the use of the Apple watch as a replacement car fob, thus this week.

It’s pretty widely known that the Watch Edition is going to cost a very significant amount of money given the gold involved. $10,000-$20,000 seems to be the current guess and frankly when one compares to other high end watches, this is normal.

Consider tho that consumer electronics have tend to be on a pretty aggressive replacement cycle. You’re not going to make inroads with your customers if next years model is supposed to replace the $10,000 or $20,000 watch you bought the year before. Sure if you can afford a $10,000 watch you might not care. Still, other high end watches really follow this same model. They are built to last. A person holds on to a Rolex for a long time. Apple knows this and they do pride themselves in customer service.

With the ARA project we’ve seen a move to components that can be upgraded/replaced over time. I wonder if we’re going to see something akin to this with the Apple Watch, especially for the Watch Edition if not even the lower end models. You might have to take your watch into an Apple store, but for this class of hardware, that doesn’t seem like to much to ask. See the S1 called out in the marketing materials.

If this happens, and it’s an if, the Android wearables will certainly need to catch up.

Even then, are we seeing a change in the consumer electronics market, one toward devices which can be hardware upgradable and built to last longer?

This would seem to be an important design characteristic for an operating system such as Android to find it’s way into other use cases.

Advertisements